1.Evaluate the influences on businesses of Government economic policy. [25] The answer should discuss the fiscal policies implemented by the government and its effects on business.

2.In what ways can the use of tariffs by a government to reduce the level of imports harm or help domestic producers?

3.Explain three ways in which the Production Department is influenced by the activity of the Marketing.

4.Demand for a particular product is price inelastic. What is the significance of this for a firm when considering a change in the price of its product?

5.Under what circumstances might a "full cost mark up" pricing method be the most appropriate one for a marketing manager to use?

6.Briefly distinguish between niche and mass marketing.

7.Outline how the market for soft drinks might be segmented in your country.

8.A soft drink manufacture based in America is planning to establish a factory in your country. Suggest an appropriate marketing mix the manufacturer should adopt.

9.Account for the shape and position of the sales and profit lines in a product life cycle.

10.A firm is "production oriented." And another is consumer oriented." How would you exert the marketing strategies of the two firms to differ?