1)Every year, American television introduces many new shows, but only about one-third of which survive past their first season. Why do you think studios bother to make new shows if most of them will fail?

2) In 2000, CBS premiered Survivor, an immensely popular reality show about everyday people living on an island. How did CBS and other networks respond to this surprise hit?

3) What happened over the next several years to profits from Survivor? You don't need to check CBS's financial statements to get the answer, though it would be cool if you did.

4) What is one strategy that CBS could have implemented to maintain a competitive advantage over the other networks?