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1.Explain the importance of environmental scanning in organizing an event. 2.What advantages and disadvantages do social media and digital marketing have in terms of promoting

1.Explain the importance of environmental scanning in organizing an event.

2.What advantages and disadvantages do social media and digital marketing have in terms of promoting an event.

3.Explain each component of an event program and give at least 2 examples for each component.

4.Explain the importance of implementing risk management and crafting a crisis communication plan in organizing an event.

5.Based on the event of the class, how would you monitor the performance of the event preparation and implementation?

6.Explain the characteristics of a good slide presentation.

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