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1Explain the importance of information to the company and its understanding of the marketplace. 2Define the marketing information system and discuss its parts. 3Outline the
1Explain the importance of information to the company and its understanding of the marketplace.
2Define the marketing information system and discuss its parts.
3Outline the steps in the marketing research process.
4Explain how companies analyze and distribute marketing information.
5.Discuss the special issues some marketing researchers face, including public policy and ethics issues.
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