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1. Explain the retailing concept. Apply it to your schools bookstore. 2. How could a small Web-only retailer engage in relationship retailing? 3. Describe how

1. Explain the retailing concept. Apply it to your school’s bookstore.
2. How could a small Web-only retailer engage in relationship retailing?
3. Describe how both customer relationships and channel relationships may be nurtured in today’s highly competitive marketplace

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Recommended Textbook for

Retail Management A Strategic Approach

Retail Management A Strategic Approach

Authors: Barry R. Berman, Joel R. Evans

12th edition

132720825, 978-0132720823

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