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1)Explain the significance of the progression of economic value. Walk through the progression from Commodities, to Services, to Goods, to Experience. Identify the Business Imperative

1)Explain the significance of the progression of economic value. Walk through the progression from Commodities, to Services, to Goods, to Experience. Identify the Business Imperative and Consumer sensitivity for each.

2)According to Joseph Pine (video What Consumers Want) say about authenticity? 3)How will the concepts presented in this video affect consumer preferences in the future?

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