1-Find two advertisements that depict two different defense mechanisms (the picture below) and discuss their effectiveness.

2- Find three advertisements that illustrate the needs for order, achievement, and affection and discuss their effectiveness. (Each advertisement should depict one of these needs.)

FIGURE 3.1 The Motivation Process motivation The driving force within individuals that impels them to act. needs Circumstances or things that that are wanted or required, and therefore direct the motivational forces. personality The inner psychological charac- teristics that both determine and reflect how we think and act. brand personification Communicating human features of a brand in advertising. FIGURE 3.1 The Motivation Process motivation The driving force within individuals that impels them to act. needs Circumstances or things that that are wanted or required, and therefore direct the motivational forces. personality The inner psychological charac- teristics that both determine and reflect how we think and act. brand personification Communicating human features of a brand in advertising