1.For each of the following two descriptions,

i.Determine the dependent and independent variables. ii.Determine the within-subjects and between-subjects factors.

(a)Marketing researchers would like to know the effect of color on individual responses to food advertisements. Individuals are each presented with three food ads with three different color schemes, and asked the rate their likelihood of purchasing the advertised food.

(b)Researchers are interested in the number of minutes required to computer task. Each individual performs the task on a desktop and a laptop (in varying orders), and minutes required for completion is recorded.

(c)Four female and four male subjects participated in a 12 week strength training program designed to improve jumping ability. The subjects jumping ability was measured with 3 different jumps (squat jump, countermovement jump, 20 cm drop jumps) at the following time points: pre, 6 weeks and post.