1.General Mills just is undertaking an analysis on a new cereal. The firm realizes that if they come out with a new product it would affect sales of existing products? What is the best course of action for General Mills in this analysis?

a.Treat the reduction of sales from existing cereals as a sunk cost.

b.Account for the reduction of sales from existing cereals in the projection of cash flows on the new product.

c.Include the allocated costs of the new cereal in the sales of the pre-existing products.

d.Ignore the fact that sales of other products will be affected.

2. The least efficient of all the different types of secondary markets is the:

a.auction market.

b.direct search market.

c.dealer market.

d.broker market.