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1)Go back through the Starbucks Case and create a SWOT Analysis listing no more than 4 strengths, 4 weaknesses ,4opportunities and4 threats. 2)Assume 1 of
1)Go back through the Starbucks Case and create a SWOT Analysis listing no more than 4 strengths, 4 weaknesses ,4opportunities and4 threats. 2)Assume 1 of the weaknesses you listed was that their food offerings are not viewed as healthy. The obvious solution( taking the weakness and converting it to a strength ) is to offer Better for you items"...... Specifically, create a positioning statement ( Think out side the box) that helps seed in the mind of the Starbucks customer that they are adding healthy breakfast options to their food menu. 3) Also elaborate how you would create awareness in the Starbucks Store for the Better for you items
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