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1.How attractive is the smoothie industry? How is True Fruits positioned? 2.Bilzerian focused on exporting as his mode of entry. Is that the only or

1.How attractive is the smoothie industry? How is True Fruits positioned?

2.Bilzerian focused on exporting as his mode of entry. Is that the only or best way to enter? Do the selection criteria change if a different mode of entry is employed

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