1. How can Thermos now build a closer relationship with its customers using the Internet?

2. What other products might Thermos develop that would appeal to the same market segment that uses outdoor grills?

3. What do you think the Thermos team would have found if it had asked customers what they thought about having consumers put the grills together rather than buying them assembled? What other questions might Thermos place on its website to learn more about customer wants and needs?