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1.How Could AOE improve customer service? What information does marketing need to perform its tasks better? 2.How could AOE identify its most profitable customers and

1.How Could AOE improve customer service? What information does marketing need to perform its tasks better?

2.How could AOE identify its most profitable customers and markets?

3.How can AOE improve its monitoring of credit accounts? Ho would any changes in credit policy affect both sales and uncollectible accounts?

4.How could AOE improve its cash collection procedures?

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