1-How long have you been a manager of businesses?

2- How are resources distributed in your business?

3. How does your company stack up against its rivals in the market?

4-Who is your customer and to whom do you wish to sell?

5-What sales-related resources and funds do you have?

6-Why do customers choose you? Which benefit or necessity are you satisfying?

7-How do you make your customers find the products they need easily?

8-What distinguishing feature of your brand bestows credibility on customers?

9-What steps should you as a manager take to design a customer-driven marketing strategy?