1-How might audiences' emotional reactions to the Coaches' failures affect how they are viewed? How might these emotional frames affect perceptions of the coaches' trustworthiness? Do either of the coaches display components of the Narcissistic Personality? 2- How was Coach Leach perceived by the public? How was Coach Barnett perceived? How were the coaches' self-perceptions consistent or inconsistent with those of the general public? Why do you think inconsistencies arose? 3- How could have the two coaches more effectively managed their individual crises? 4- What tactics could each of the coaches have used to improve their impressions with the public? How could they have impressed their superiors? How could they have improved their images of trustworthiness?

Mce 'OnegProductbns/Corbis M lDTERM CASE Perceptions of Leaders Following f Public Failures: A Tale of Two Coaches Kimberly D. Elsbach University of California, Davis ers who fail. In this case study, I describe two leaders (both college football ' coaches) who were involved in public failures. Although both failures were damaging to public perceptions of these leaders, one leader was red, while the second was retained. This \"Tale of Two Coaches\" illustrates some of the high expectations placed on leaders, as well as the difculty leaders may have in living up to those expectations. More than any other group of individuals, we scrutinize leaders~especiay leads The Case of Coach Mike Leach By December of 2009, Mike Leach, head football Lubbock, Texas, had been through a tough, but successful year. Early in the year, Leach had negotiated a lucrative new coaching contract that included a sizeable bonus for stay- mg on as head coach for the next season. Leach had then led his \"Red Raider\" football team to an 84 record for the season, placing them third in the Big 12 Conference which coach at Texas Tech University, in