1.How was the merger between United and Continental structured?

Which is the survivor?

Who holds what % stock after the merger?

2.What accounting method was used to account for the merger of Continental and United?

What are the reporting implications?

3.What items of value did Continental bring to the merger that will not be recorded in the acquisition?

4.How will the items of value that Continental brought to the merger in #3 affect future reported income for the combined firm?

5.In your opinion was this a successful merger?

Which company do you think gained the most benefit? Why.