1.How would you describe the marketing problem?

2.What research question and hypothesis might be developed to help them plan the next step? (Keep in mind that there might be more than one reasonable recommendation.)

Dr Pepper plans for a revival In 201?, Dr Pepper was trying to decide what to do to revive its brand. Dr Pepper debuted its "Always ltine of a Kind" advertising campaign in 2012 with a spot showing hundreds of Pepper fans taking to the streets touting their originality by wearing T-shirts describing what makes them unique. Dr Pepper has a long history of playing up its uniqueness in marketing, including a slogan used in the 19TDs that declared it as "the most original soft drink ever." The soda category continues to face headwinds driven partly by health concerns. The category in 2015 was surpassed by bottled water as the largest beverage category by volume, industry tracker Beverage Marketing |riorp. But Dr Pepper has fared better than most big soda brands. In 201?, the brand grew dollar sales by 0.9% in the 52-week period ending Feb. 25, according to a recent Wells Fargo report citing Nielsen data. Dr Pepper finished the period at 10% market share among regular soda. Coke, the top brand with 23.?% share, experienced a 1.1% dollar sales decline in the period. Derek Dabrowski, the brand's VP-brand marketing and content, said, "We recognize our role in people's lives. We are a soda. We are not curing world hunger. We are not going out and doing anything heavy handed. We are a fun treat.ll Mr. Dab rowski is looking for some research that would help them identify what steps Dr Pepper could take to improve its performance in the marketplace and has asked you to help identify what that next step might be