1.How would you position your company SAM THE COOKING GUY? What specific strategies might you use to reposition them?

2.Using your company - SAM THE COOKING GUY is this a high or low-involvement product? Why is this distinction important for your company? How does the buyer behaviour process play into this?

3.How do we adapt to the channel revolutions we are seeing? How do we ensure that our companies grow? What would you suggest? Be specific with your answers!

4.hat considerations do you need to make in terms of growth strategies? How do you suggest your company can redevelop their marketing channels? Be specific with your answers! What linkages do you consider will work here?