1-Identify the key elements in McDonald's global marketing strategy. In particular, how does McDonald's approach the issue of standardization? Does MacDonald's think global and act local? Does it also think local and act global?

2-Do you think government officials in developing countries such as Russia, China, and India welcome McDonald's? Do customers in these countries welcome McDonald's? Why or why not?

3-The Plan to Win initiative is built around five factors that drive McDonald's business: people, products, place, price, and promotion. As a student of marketing, what can you say about these factors?

4-Is it realistic to expect that McDonald's or any well-known company can expand globally without occasionally mistakes or generating controversy? Why do an anti-globalization protesters around the world frequently target McDonald's?