1.If a company markets its breakfast cereal to children, it is using _____ segmentation to segment its markets. Group of answer choices demographic geographic psychographic end-use

2. A company that chooses to focus its efforts on satisfying only one market segment for profit is using a(n) _____ strategy. Group of answer choices niche marketing undifferentiated marketing societal marketing mass marketing

3. Cadillac has strategically sought to become known as a prestige brand among 30-to 50-year- olds and routinely uses television advertising to showcase the high quality and luxury attributes of the new models. It seeks to use _______ to separate the brand from other U.S. brands and be perceived more similarly to European models such as Audi and BMW. Group of answer choices an undifferentiated marketing approach positioning segmentation a concentrated strategy

4. Which of the following terms refers to the process of collecting and using information for marketing decision making? Group of answer choices Market engineering Marketing research Market capitalization Marketing sampling

5. Penelope is using data collected and published by a trade association in her marketing research study. The data used by Penelope can be regarded as _____. Group of answer choices secondary data raw data experimental data primary data

6. Which of the following is true of services? Group of answer choices Services is nonperishable. Companies can easily standardize services. Services are tangible. Services are inseparable from service providers.

7. When Tom decided to buy a washing machine, he had very little knowledge of competing products in the market. He did research on the Internet, talked to his friends, and compared features of different models. Finally, he decided to buy an LG top load, semi-automatic washing machine. This is an example of buying a(n) _____. Group of answer choices shopping product convenience product staple specialty product

8. Consumer goods such as soap, milk, and deodorants are generally classified as _____ products. Group of answer choices utilitarian convenience specialty shopping

9. The added value that a certain brand name gives to a product in the marketplace is called _____. Group of answer choices brands recognition brand equity brand relevance brand identity

10. The process by which new goods or services are accepted in the marketplace is known as the _____ process. Group of answer choices referencing diffusion polarization extension