"1.If consumers are being deluged by sensory overstimulation, what can a marketer do to cut through the clutter?2.Using the principles of classical conditioning or operant conditioning, design a marketing program for a nonprofit or for a political candidate.3.What should ads say to help brands make the first (non-compensatory) cut in decision making and be included in a consumer's consideration set? What should ads say to help a brand be chosen, once in the set?4.Run a taste test. Compare Pepsi and Coke, or bottled water and tap, or an expensive bottle of wine and the boxed stuff. Note participants' level of knowledge and surprise.5.New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)?6.Go online and find the average length of a "lifetime" for purchases in the categories of houses, cars, gym memberships, baby diapers, birth control pills, and Viagra prescriptions"