1.In an organization you're involved with (summer job, internship, church, club), what kind of transforming experience would you like to provide?Discuss how providing value for customers (or members, donors, patrons, etc.) will increase the value of the organization.

2.How you can get others within the organization involved in providing that transforming iDirect experience.Now that you're taking this course, you understand the need for all persons associated with an organization to provide a uniformly positive experience, but that's not always easy. The store associate may be naturally 'growly,' and some customers make it difficult to be nice.How will you inspire/train others to be a part of that transforming experience?

3.Finally, what else can you and your organization do to capitalize on the good shared experiencesto ensure repeat business, create brand ambassadors, and to reach out to new customers?In answering this question, consider Rapp's statement: "One of the most important things you can do- for your customers and also for your brand- is to maintain a committed, long-term presence that allows you to be accepted into the target consumer's or business customer's daily life online" (Rapp, 2010, p. 161).That is the heart of iDirect marketing.