1.In recent years, American Express, or AmEx, has been out of step with its customers. The firm's products and services have not changed to align with evolving needs. Which dimension of strategic entrepreneurship is the firm struggling with?

a.Strategic

b.Innovation

c.Customer service

d.Entrepreneurship

2.Insiders and industry analysts alike agree that AmEx has been resting on its previous reputation, playing it safe, and failing to identify opportunities to exploit through innovation. In short, AmEx lacks:

a.an entrepreneurial mind-set.

b.entrepreneurial leadership.

c.creativity.

d.knowledge.

3.At one point, AmEx collaborated with retail giant Costco to do an exclusive, co-branded credit card that offered unique benefits to cardholders. Unfortunately, this project failed, further contributing to AmEx's poor performance. What type of collaboration was this?

a.Strategic alliance

b.Collaborative invention

c.Innovation through acquisition

d.Innovation through cooperative strategies

4.American Express is considering a number of new directions for the future, all designed to enhance the firm's performance. Which of the following actions is an entrepreneurial opportunity it plans to pursue?

a.Offering a more generous rewards program

b.Using technological advances to improve the speed of customer interactions

c.Creating an interactive video experience

d.Adjusting its service charges to match those of its competitors

5.Years ago, American Express created the Gold Card for affluent customers. In response to recent declines, AmEx has decided to enhance the benefits of having a Gold Card by increasing the rewards and offering personalized services. This is an example of:

a.invention.

b.innovation.

c.imitation.