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1.In your opinion, which of the strategies/ideas by the founder of Alibaba, Jack Ma can be employed in to your business plan 2, Based on

1.In your opinion, which of the strategies/ideas by the founder of Alibaba, Jack Ma can be employed in to your business plan

2, Based on the financial statements in Figure 2 below, comment on Alibaba Group s financial position, and give suggestions on how to improve/ maintain their position in the high competitive global market

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Income statement Consolidated Statements of Operations Data: 2015 RAH 2013 Yer de Mar 31 2017 ON RACB RACE 2016 RAS RAD 76.304 101.143 158.273 250.266 376,844 56,152 (23.834) (34,355) (59.483) (107014) (206,929) (30.833) (10,658) (13.788) (17.060) (22.754) (37,435) (5.578) (8,513) (11.307) (16314) 27.299) (39.780) (5928) (7,800) 19,205) (12.239) (16241) (24,889) (3.708) (2.089) 0.931) (5.122) (7.120) (10.727) (1.599 (175) (455) 23,135 29.102 48 055 69,314 57,054 8.506 9.455 52,254 8.559 30,495 44.100 6572 (2.750) (1.046 (2.671) (3.566) (5.190) (773) 2486 2.058 6086 4.160 Revenue Cost of revenue Product development expenses Sales and marketing expenses General and administrative expenses Amortization of intangible assets Impairment of goodwill Income from operations Interest and investment income nel laterest expense Other income set Income before income tax and share of results of equity vestees Income tax expenses Share of results of equity investees Net income Net (income) loss attributable to no controlling interests Net income abutable to Alibaba Group Holding Limited Accretion of convertible preferences and me equity Dividende accrued on convertible preferente stures Net income attributable to ordinary shareholders Earnings per ser ADS amributable to ordinary shartholders: Basic Duted 32.326 (6.416) (1.590 24 120 (59) 1461 81.468 60.029 100,40: (8.449) (13.776) (18.199) (1.730) (5,037) (20,792) 71.259 41.236 61412 171 2.440 2681 71.460 33.675 64093 90 221 (16,553) (3.466) 566 84 30,234 11.955 7652 1.140 87 88 13.09% (108) (256) (15) (97) 24.149 71.469 43.673 1983 17.800 11.050 33 00 3325 10 30 9.70 5.00 497 1897 DAM AD ENG hp 7 P IL K L ? 2 RUB RAB RMG RMS KLOS 111.518 Cash and cash equivalents and short-term investments Investment securities and investments in equity investees (1) Property and equipment, net Goodwill and intangible assets, net Total assets Accrued expenses, accounts payable and other liabilities Deferred tax liabilities Bank borrowings Unsecured senior notes (4) Total liabilities Total Alibaba Group Holding Limited shareholders' equity Total equity 122341 52. 146 9.139 48,508 255,434 21.967 4,510 3.599 48.994 97.363 145,439 157,413 125,031 13,629 87,015 364 245 29,491 6.480 6,175 51,391 114.356 216,987 249 539 146,747 205 395 193.238 28.79 155,874 182,707 251.471 37.470 20,206 66,489 92.030 13,713 139.528 189.614 333.211 49.650 506,812 717,124 965,076 143,801 48.269 83.210 123,898 18.462 10,361 19,312 22,517 3.353 36 907 40.181 42.783 6,375 54,825 85,372 91,517 13,636 182.691 277.685 349,674 52,104 278,799 365,822 492,257 73.348 321.129 436,438 608,583 90 681 Cash Flow Statement 2019 2015 RMB 2016 RMB Year ended March 1 2017 COLE RMS RATE in millione) 82.854 125.805 RAB 42.017 56,836 150.975 22.490 (4370) (4.722) (5.680) (15.601) (32.336) (4.818) Net cash provided by operating activities (1) Less: Purchase of property and equipment (excluding land use rights and construction in progress relating to office campus) Les Acquisition of licensed copyrights and other intangible asets Add: Changes in loan receivables net and others Free cash flow (400) (10.208) (14.161) (2.110) 11.674 48.921 (716) (6.540) (119) 684 51:279 71318 00 000 104478 13:56 Show all 1:40 AM 2 dl ING C +

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