.

1.Is There Cash Value in No Cash? With

the technological advances in Amazons Go store

shoppers scan their phone when entering the store and technology does the rest.

It monitors the customers moves, determines when items are placed in the cart, and charges their accounts as

they leave the store...all cashless.

The company is moving more toward having stores where

employees arent needed.

Explain What this

innovative

strategy

represents for Amazon

.

2. Nearly a decade ago, the founders of Zipcar decided to bring the car sharing

experience to the United States. Since then,

Zipcar has developed the gold standard by offering its members 24/7

access to thousands of cars around the world and creating a revolution in the way many

people think about alternate transportation

What

external

environmental

factors are likely to

influence

Zipacar business activities today and

why. Provide ex

haustive answers.

3.

Sodexho USA's Campus Services Division offers a broad range of service styles, price points,

and menu select

ions with customizable options to suit the needs of different groups.

How has

Sodexho used the segmentation

, targeting and positioning

strategy

to support

its business

decision?

Provide exhaustive answers.

4.Mercedes Benz, a well known luxury brand, has developed initiatives targeting several

customer segments.

It is essential for marketers to

understand the strategic importance of market

segmentation

. Explain the role that segmentation, targeting and positioning play in

Mercedes business success.

5 The YMCA conducted marketing research to gain a better understanding of how its brand

was viewed by consumers

. Apply and describe the marketing research process in the case of

YMCA