1.Knowing which stage of the purchase decision process the consumer is in can affect the promotional mix.How does the importance of advertising, personal selling, and sales promotion change as a consumer moves through stages of the decision process?

2.Develop convincing arguments supporting either the qualitative or quantitative method of conducting market research?

3.Give an example of how each of the five environmental forces has or can affect the marketing environment.

4.Compare and contrast any two pricing tactics that you have come across in the recent past.