1.Lee is a very creative person. Often, when trying to generate a new and useful idea, he spends several times "mulling over" the idea, which is his way of thinking it through, at both the perceptive and unconscious level. The stage of the creative process that Lee is mulling over an idea indicates as:

Select one:

a.preparation

b.evaluation

c.incubation

d.insight

2.Opportunities are:

Select one:

a.easy to spot in the manufacturing sector but tough to spot in the service sector

b.tough to spot

c.easy to spot

d.easy to spot in the service sector but tough to spot in the manufacturing sector

3.A(n) ________ is a thought, impression, or notion. A(n) ________ is a favorable set of circumstances that creates the need for a new product, service, or business.

Select one:

a.scheme, notion

b.idea, opportunity

c.opportunity, idea

d.idea, design

4.According to Kuratko and Hodgetts (2007), entrepreneurship can be defined as _______.

Select one:

a.taking the high risk of creating a new business opportunity

b.creating innovative product and services based on business opportunity

c.a process that involved innovation and creation based on individual, organization and cooperation

d.seizing opportunities based on the market

5.An opportunity has four important qualities:

Select one:

a.realistic, striking, timely, and anchored in a product, service, or business that is timely

b.practical, opportune, appropriate, and anchored in a product, service, or business that is efficient and effective

c.attractive, timely, durable, and anchored in a product, service, or business that creates value for its buyer

d.attention-getting, attractive, timely, and anchored in a product, service, or business that creates value for its buyer

6.A focus group is a gathering of 5 to 10 people who are selected because:

Select one:

a.they responded to a mail survey about the topic being discussed

b.they are most likely to purchase large amounts of the product or service being discussed

c.of their relationship to the issue being discussed

d.they responded to a self-selected opinion pool about the topic being discussed

7.Investors often cite the ________ as their most important criterion in the decision to fund new ventures.

Select one:

a.strength of the industry the new firm is entering

b.strength of the new venture's marketing plan

c.strength of the entrepreneur

d.financial position of the new venture

8.Which of the following selections is an example of how to discourage creativity at the individual level?

Select one:

a.Protect people who make honest mistakes and are willing to learn from them.

b.Speculate, be open, and build on others' ideas.

c.Deal with employees as equals to show that status isn't very important.

d.Penalize mistakes or failed ideas.

9.Business Model Canvas is defined as a method of analyzing, designing, strategizing and testing____.

Select one:

a.business model based on 9 business areas

b.business strategies based on 9 business areas

c.business competitors based on 9 business areas

d.business development based on 9 business areas

10.________ is (are) used to generate a number of ideas quickly.

Select one:

a.Role-play scenarios

b.Brainstorming

c.Insight groups

d.Business proposal