Question
1.Michelle is the manager of a busy family restaurant that often has line-ups. What temporal factors should she be concerned with that might affect her
1.Michelle is the manager of a busy family restaurant that often has line-ups. What temporal factors should she be concerned with that might affect her customers' buying process and how might she be able to limit any negative effects? Explain.
2.What are group effects on individual behaviour? Why do people act differently when in a group than when alone?
3.Describe the various ways that marketers use their knowledge of the family life cycle when conducting marketing strategy and planning?
4.Describe (in detail) the stages a 22-year-old university student would go through when purchasing a new computer. Also, describe the process the same individual would go through when purchasing a frozen pizza.
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