1.Mission statements are often the product of much deliberation and discussion. At the same time, critics claim they sometimes lack "teeth" and specificity, or do not vary much from firm to firm and make the same empty promises.

Take a position: Mission statements are critical to a successful marketing organization versus Mission statements rarely provide useful marketing valuedefend your position with rationale from both the textbook and an additional source. Include "real-world" examples throughout the explanation of your position. [Abbreviate examples as to ensure you don't use up your word count quoting mission statements in fullprovide links to full text for reference.]