1.Mr. Greasy is a national car care chain that specializes in providing routine services like oil changes and safety inspections. It advertises nationally and its stores are recognizable from the road by their gray and yellow colour schemes. Mr. Greasy's advertisements emphasize the importance of changing a car's oil regularly in order to prevent costly engine failure. To encourage brand loyalty, Mr. Greasy offers customers reward cards that customers get stamped every time they get an oil change, and can receive the sixth oil change free after the purchase of the first five. Fast Oil, a North Carolina chain that offers the same kind of services, paints its stores black and yellow in-an-effort to appear like Mr. Greasy stores and benefit from Mr. Greasy's extensive advertising. Thus many customers have developed positive perceptions of Mr. Greasy, note Fast Oil's store colour, and mistake Fast Oil stores for Mr. Greasy stores.

Questions :

a)What is instrumental conditioning? What are different elements of instrumental conditioning? Which elements of instrumental conditioning being used byMr. Greasy's?

b)How are the concepts of stimulus generation and positive reinforcement being used atMr. Greasy's?