1.Netflix wants to maintain market share in the streaming entertainment market. How might they use direct and indirect channels to prevent Hulu and other competitors from stealing market share? Should they target a general audience, specific segments, or both? If it's a new target segment, what content might they need to create or buy? Explain your answer based on marketing concepts learned (i.e., distribution, brands/products, pricing, promotion).

2.A new sushi restaurant is targeting the 'non-user' for sushi product. Their communication/promotion objective is to change attitudes toward sushi. Provide suggestions regarding the use of IMC elements (sales promotion, advertising, social media, selling, PR, events) to reach and change attitudes toward sushi.