1.North S.L. is thinking of making an international expansion. However, you need to determine whether to start big in a new market or expand into a potentially large market, but at a slower and safer pace. The options that the company's management has are:

a.Enter the North American market, where it is known that their services can work, but they do not know in depth. They can enter through Canada and expand across the United States or vice versa.

b.Open slowly but firmly in the Portuguese-speaking market. Due to its proximity, they know the Portuguese market perfectly, and this would allow North S.L. access to the Brazilian market, a country with a thriving economy.

To find out which option is more beneficial for North S.L., compare the possibilities that arise and justify which of the two is better, considering which country offers better fiscal conditions and that North S.L. seek the most significant benefit.