Question
1.On a scale of 1-10, how attractive is the branded toy industry? How well has Lego adapted to this environment? 2.Let us look at the
1.On a scale of 1-10, how attractive is the branded toy industry? How well has Lego adapted to this environment?
2.Let us look at the Asian market - what are the opportunities and the key challenges?
3. What are the implications for Lego's strategy? Should Lego build a factory in Asia in the next five to seven years?
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Horngrens Accounting
Authors: Tracie L. Miller nobles, Brenda L. Mattison, Ella Mae Matsumura
12th edition
9780134487151, 013448715X, 978-0134674681
