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1.Organic growth vs. acquisitions - which one holds a bigger promise? Justify your response withother B2B examples? (1,3)2.In your assessment of the situation, what role
1.Organic growth vs. acquisitions - which one holds a bigger promise? Justify your response withother B2B examples? (1,3)2.In your assessment of the situation, what role does branding play in B2B? (2,4)3.Why does Doosan typically re-brand acquisitions to the "Doosan" brand name? (5,6) 4.What are the pros and cons of the four brand transformation scenarios? (7,8)5.Which of the four scenarios would you recommend? Why? (9,10)
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