1.Outline and critically identify the strategies Dell implemented during the 1990s and the first half ofvthe 2000s?

2. Employ porter's five -force model and conduct and analysis of the competition in mibile industry in 2015.

3.Critically review the competences of dell and Apple posses and which aid in delivering value to its customers and enable it to be successful.

4.Critically outline the strategies pursued by dell currently and use a reccignised strategic model to illustrate your answer.