1.Please visit https://www.npr.org/2019/01/17/685976624/backlash-erupts-after-gillette-launches-a-new-metoo-inspired-ad-campaign and give a description of what Gillette's advertising is aiming to do (at least two objectives) in context to brand activism. Please refer your description along with the triple bottom line philosophy. (20%)

2.Please visit https://www.marketingweek.com/the-real-impact-and-effectiveness-of-gillettes-metoo-ad/ and give your opinion on agreement or disagreement with the analysis of in this this website. Please give minimum 3 arguments (each minimum one paragraph) to support your opinion. (30%)