1.Position yourself in a market in which you consider to be competitive.

2.For the product category of mobile digital devices, do the following: a) create perceptual map and b) identify the attributes that illustrate the similarities and differences among the brands available in the mobile digital market.

3.Now, using the positioning matrix, evaluate the positioning alternatives for a product or product category as follows:

a.A competitor analysis

b.The quality-price choices

c.The promotion-distribution alternatives, including quality and price in the analysis

4.Find a company's positioning statement and evaluate the following:

a.The target segment in which it is competing

b.The positive attributes consumers should appreciate

c.The superior capabilities the company has to fulfill its promises