1.Post an example of a recent shopping experience where you started online and then went into a physical store. What was the mix of channels that you used (online and offline)?

2.What did the online channel do well and what were the limitations? Use the Principles of cross-channel shopping to access the effectiveness.

3.What did the offline channel do well and what were the limitations? Use the principles to assess the effectiveness.

4.How does your behavior fit with any of the proposed theories of cross-channel shopping?

5.Post some examples of the advertising that you were exposed to in your shopping journey.

6.What objectives did the advertising achieve? How can it be improved? Use the principles of cross-channel effect to assess the effectiveness.