1.Provide 2 advantagesand2 disadvantages of online advertising.

2.What is 'Crowd Sourcing' when referencing the social media environment. Provide an example.

3.Gatorade is looking at launching a new protein enhanced beverage. It will be branded Gatorade, offer the same refueling benefit and great taste but now include protein. As the Marketing Manager, you need to outline some initial strategy insights as indicated below to present to your Strategic Business Unit Manager.

4.Please write the positioning statement for this new Gatorade product that willoffer the same refueling benefit and great taste but now include protein.

5.If Gatorade wanted to develop aconsumerpromotion for this launch, what type of promotion would you use. Explain thetypeof promotion andwhyits right for Gatorade.

6.If Gatorade wanted to develop aconsumerpromotion for this launch, what type of promotion would you use. Explain thetypeof promotion andwhyits right for Gatorade.

7.If you were to develop a TV ad for this Gatorade launch what advertising appeal would you use AND what executional style would you recommend. Explain why for both the appeal and execution style you chose.