1: Provide a detailed market structure analysis which will identify the competitors for your product or service. Your market structure analysis should include information on the following:

·       The industry

·       Product class/category

·       Product types

·       Product variants

·       Brands

2: Provide a detailed competitor analysis. Your competitor analysis should include the following:

·       Determination of the competitor's major objectives.

·       Assessment of the competitor's current marketing strategies.

·       Assessment of the competitor's strengths and weaknesses.

·       Internal analysis of your firm's strengths and weaknesses relative to the competitors.

3: What type of game theory design would you apply to anticipate a competitor's future strategies?

4: Based on your analysis, what market opportunities are available to your firm? Explain your rationale. 

You have just been named marketing manager of a major franchise Edible Arrangements - Edible fruit baskets - Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.