1.Provide an introductory explanation of Henkel's current business situation and identify the organization's most salient business challenges, including ethical, social and global challenges.

2. Conduct a comprehensive PEST or 5 Forces analysis to analyze the external environment for Henkel. Take care to comprehensively gather credible evidence and cite information to complete the analysis. For this exam a complete PEST analysis must have 4 observations with evidence in each category and 2 of those 4 observations in each category must be global. A 5 Forces analysis must include all 5 forces each with evidence.