Question
1)Referencing the economies of scope, assume a production process is centered on a Base Product, B, which is a base paint product.The process can be
1)Referencing the "economies of scope", assume a production process is centered on a Base Product, B, which is a base paint product.The process can be changed to any of three other paint types, with switching cost of si: High Gloss Paint, HGP (sHG); Customized Paint, CP (sC); and Road Paint, RP (sR). Marginal costs are c per unit for any of the four paint types. There are additional marginal costs of making the other paint types - These costs are r per unit of "distance" between B and the other products.There are shared costs, F for design, packaging, equipment of the paint types.In the absence of a single firm with shared costs, there would be four specialized paint firms, each with a cost of F for design, packaging, equipment.Initially, assume the unit of distance from B to HGP, CP, and RP is dHG, dc, and dR, respectively.
a)Assuming the goal is to produce 50 units of each of the four products, derive an expression showing under what circumstances multi-product production by a single firm would be less costly than single-product production by multiple firms.
b)Using the expression above in part a., is multi-product production by a single firm less costly if F = 100, sHG = 20, sC = 25, sR = 15, r = 1, dHG = 0.5, dC = 1, dR = 0.5?
c)Explain the intuition behind your conclusion in part b.
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