1.Regarding a SWOT analysis, the examination of _________________ focuses on internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.

Select one:

a. opportunities and threats

b. market opportunities

c. strengths and weaknesses

d. opportunities and weaknesses

e. organizational resources

2.The objective of resource allocation is to create a balanced portfolio, which might typically mean:

Select one:

a. a majority of SBUs in the Introduction and Late Maturity stages of the life cycle

b. a high percentage of sales at the late growth and Mature stages of the PLC

c. roughly one third of sales in the early or growth stages of the PLC

d. (b) and (c)

e. none of the above

3.Market development (introducing a current product to a new market) may not be a feasible strategy in the Markstrat simulation due to the fact that different segments have different product needs. A possible exception to this generalization might involve.

Select one:

a. selling off existing product inventory to a different segment

b. entering the Vodite industry if your firm is not the market pioneer

c. 'cloning' a brand, and introducing it to a new segment that differs only in terms of ideal level of 'Economy'

d. all of the above