1)Research a successful content marketing brand that you are familiar with. Based on your research, detail examples of their customer -centric approach to content (at least 3 examples), detail their content distribution platforms (at least 3 platforms) and provide evidence of their content success (at least 3 examples e.g.. cite their Youtube channel statistics, Google+ statistics, Facebook or Instagram statistics)

2)There are 7 considerations when investing in owned media assets. In relation to ONE brand of your choice, discuss their top 3 channels (priority channels) and answer the following:

a) What are the channels?

b) Why are they are using these 3 channels?

c) Do each of the channels target the same audience?

d) How successful is each channel at leveraging earned media?

3)Consumers now control the marketing system. Digital communication now enables consumers to connect create enjoy learn and transact. Provide examples of how you and your peers engage in each of these behaviours, Be specific.