Question
1Ryanair (and other budget airlines) focus on cost as a key performance objective. At the operations and supply chain levels, can you think of any
1Ryanair (and other budget airlines) focus on cost as a key performance objective. At the operations and supply chain levels, can you think of any examples of practices/process design/activities that support this cost based focus. You may need to draw on your independent research or experience of being a budget airline customer to support your answer.
2.Is Ryanair pursuing mainly efficiency or responsiveness (or both) in their supply chain approach? How have restrictions imposed by the pandemic affected their approach and what are some of the unique challenges they face as a company in the environment
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