1.Select a business' YouTube channel. It should be a company or brand with which you are familiar.

2. Your task is to evaluate how well the business is utilizing its channel to market itself.

3. Use the following checklist to help you reach an overall conclusion about the effectiveness of the channel as a whole:

CHECKLIST FOR BUSINESS' YOUTUBE CHANNELS

Cover art is visually appealing and presents a positive image of the brand.

Channel name is short and clearly describes what the channel is about.

Featured video is compelling and can be linked to a business goal(s).

Range of videos is available, showing viewers a complete brand picture.

Channel layout is uncomplicated and simple to navigate.

Videos are organized by topic into playlists

. Video titles, video descriptions, and the company description all contain keywords.