1.Singapore Airline has implemented its differentiation strategy since its establishment. In doing so, it has offered a high quality of customer services, maintained a very good safety record, and procured new aircrafts, including Airbus 380.At the same time, it attempts to reduce its overall costs through lowering its back-office costs and administrative overhead.Do you think these activities are contradictory or complementary in implementing Singapore Airline's differentiation strategy?Why?(Hint: You can address these issues based on your understanding of the concept of value, value chain analysis, and business strategy)