1.Starbucks is thinking of introducing a new gourmet coffee with a strong aroma. Can a survey be used to determine the consumer reaction to this coffee prior to national introduction? If so, which method should be used? 2. Starbucks is thinking of introducing a new gourmet coffee with a strong aroma. Can the observation method be used to determine the consumer reaction to this coffee prior to national introduction? If so, which observation method should be used