1.The Apple Valley Company has developed a new product. Before launch, they want to test the product in the market to ensure it will be successful. To accomplish this, Apple Valley creates a scaled-back version of the product that does not include the full set of planned features. This test product can be best described by which of the following terms?

minimum viable offering

market prototype

brand extension

selective market release

2.Alexis is the product manager at Prosperous Solutions. The company president recently approved a new product the company had developed and instructed Alexis to create a communication and deployment plan for the product. This plan can be best described as part of the ________ process.

market test

commercialization

idea generation

prototyping