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1.The global pandemic has led to a major shift in consumer shopping behaviours, with many retailers struggling to maintain sales. For example, visits to NIKE
1.The global pandemic has led to a major shift in consumer shopping behaviours, with many retailers struggling to maintain sales. For example, visits to NIKE stores plummeted, and their 2020 sales were 6% down in comparison to the previous year.
a. Should NIKE focus on selling their products to more consumers, or encouraging current consumers to buy more of its products more often?Explain in detail your justification for your recommendation.
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